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News Detail - Selasa, 11 Juli 2017
Facing The Strict of Competition, Provincial Government Takes Strategic Steps
Read: 998 readers

Writer: Biro Humas Setda Prov Bal

The central policy working some tourism destination in Indonesia which well known as "Bali Baru" Icon received an attention by Bali Governor Made Mangku Pastika. Although, that policy generally is not intended to rival by Pulau Dewata as a main corridor of Indonesia, but at least Bali should take this seriously. The assertion was conveyed by The Head of Public Relation and Protocol Bali Provincial, I Dewa Gede Mahendra Putra, SH, MH in his press release, Wednesday (5/7)
Futhermore, Dewa Mahendra explained, Governor Pastika wants tourism sector in Bali be exist and economically able to give the maximum benefits for the improvement of people's prosperity. Related in that expectation, in the various occasions Pastika always reminded tourism actors should be more aware with the stituation so that be able to take an anticipatory step to face the increasingly tight competition. If not sensitive, he worried that one day Bali would be left behind. Act for this situation, Governor Pastika takes so many strategic steps and policies. Some time ago, Pastika held a simakrama (discussion amongs Government that headed by Governor Pastika and peoples) that was formatted in the event with tourism theme. The number of practitioners and tourism actors were attended and gave their opinion about the strategy to face the competition. They agreed that Bali have to consistent and seriously working the quality of tourism so that be able to win the competition. Talked about the tourism's quality, actually that thing has become the thought of Governor Pastika since the beginning of the implementation of Bali Mandara program, which is currently entered Volume II, year-9. SIMANTRI is one of the program that related with the steps to realizing quality of tourism. Because, in addition to efforts to strengthen the agricultural sector, this program also aims to realize Bali as an organic island. In Pastika's view, if this thing could be happened, automatically the value of selling and the image of Bali would be lifted by itself. 
The other of positive impact, Bali will be many visited by qualified and moneyed tourist. Futhermore, carried out also Bali Green Province program,  that purpose to realized Bali as a clean and green island. A long whit that, Bali Provincial Goverment through the agency of tourism continues to make some improvements. Head of the departement of tourism Bali Provincial Anak Agung Gede Yuniartha Putra, SH. MH who recently mentiones the numbers of overseas tourist visit to Bali continues to experience increased. In it was 2010, foreign tourist coming as manny as 2.493.058, next in 2011 and 2012  increased to 2.756.579 and 2.892.019.  That number is increasing in next three years. Bali arival 3.278.598 tourist in 2013 and increased to 3.766.638 foreign tourist in 2014. While in 2015 and 2016, foreign tourist who come to teh Island of Gods in the last two years at 4.001 million  and 4.92 million tourist. " In other words, on 2016 foreign tourist visit increased 23,14% than the previous year" he said. 
If seeing the data, furthermore, Bali still become favorite tourist destinations from various parts of the world. But there is another trend that needs scrutiny perpetrators of tourism that is the average lenght of stay. Citing data presented the ministry of the  tourism Republic Indonesia, lenght of stay foreign tourist on the Dewata Island recorded the average was about 10,8 day. " The calculation are based on times of arrivals and departures tourist at the entrance Bali " he explained. But if combine with data in BPS notes that tourist stay long in stars hotel, an average of 3-4 day.  There's a difference with lenght of stay where the noted by the minstry of  tourism . 
Some of the assumption developing related to a the difference data these include the if a portion tourist use time to traveled to neighboring areas Bali as lombok and surrounding areas. "Maybe they spend the night at villa in the rest of his holiday in Bali. This is what we are still  through" he explained. He said it should be improved, because it will give an impact on their contribution of tourism sector of economic growth remember tourist less spend their money in Bali. 
A question emerges, toggles wether the other with something more compelling that tourist spent more time them to holiday at there. Bali goverment give serious attention in this situation. Tourism agency had embarked on some efforts to mantain attractiveness Bali. Among the measures multiply event tourism. In this year, there are 62 event that it was carried out, for increase entracement Bali tourism. Beside that, Bali Goverment always try to improve quality tourism. 
"This effort we through with implementation of the technical training if the management tourism for the tourist destinations" he said. Along with that promotional programs continue to be done. " we not be careless. We commite for continuing to improve, and always consist for the development of the cultural tourism" he said. Related to the effort of promotion, later his side serious working on potential tourist a number of countries to have citizens who more vacation abroad. China be one of the target promotion, because in one year was recorded 110 million of its citizens traveled to various tourist attractions around the world. "if only 10% of those we can pull up for holiday in Bali, it can give an impact for increasing the number of visits" he said.  Besides post holiday Arab Saudi King to Bali, tourism agency also looked at the potential tourist the middle east that there has not yet the targets of promotion. To develop these opportunities, tourism investors are reminded to understand the characteristics of tourist and tastes are different in every country. They believe with ditinctness owned, Bali will remain popular foreign tourist. The charisma of Dewata Island increasingly shining with the arrival of US president the 44th Barack Obama some time ago. Besides the various efforts have been implemented, innovation also steps nedd to be done to make no impressions monotonous. (PM)

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